Wan 3.0
What is Wan 3.0?
Wan 3.0 is Alibaba's video generation model, live on Unifically in two variants: alibaba/wan-3.0-video and the faster alibaba/wan-3.0-video-prime. It generates 2 to 30 seconds of video with audio in a single pass, double the 15-second ceiling of Wan 2.7.
The bigger change is what it takes as input. Beyond text and images, reference mode accepts up to 10 reference images, 5 reference videos, and 5 reference audio clips in one request, plus a document (PDF, DOCX, PPTX, XLSX) or a web page URL. Upload a product deck, add a prompt, and the output is a finished promotional video.
Audio generates with the picture: voices, sound design, and ambience arrive in the same pass, and a single audio parameter turns it off when you want a silent video.
Key features of Wan 3.0
- Up to 30 seconds in one generation. Room for complete camera moves and unbroken shots instead of joining short videos. Set
durationanywhere from 2 to 30. - Documents and web pages as input. A PDF, DOCX, PPTX, or XLSX through
file_url, or a page URL throughlink_url, parses directly into video. - Up to 20 reference assets. One request carries 10 images, 5 videos, and 5 audio clips, enough for a full set of product shots, style frames, and sound cues.
- Pixel-accurate reference consistency. Characters, props, layouts, styles, and audio reproduce from references with strict detail control, not rough resemblance.
- Native audio in every mode. Voices and sound design generate with the frames, on by default and switchable off per request.
- A fast Prime variant. Wan 3.0 Prime (
alibaba/wan-3.0-video-prime) takes the same inputs and returns results noticeably faster for time-sensitive work.
Best for
Long single-take stories
A 30-second ceiling covers a full narrative arc, with camera moves that develop instead of resetting.
Slides and documents to video
A product deck or PDF plus one prompt returns a finished marketing or training video.
Reference-heavy production
Up to 20 assets in one request, reproduced with strict character and product detail.
Dialogue and sound-led scenes
Voices and sound design generate with the picture in the same pass.
Use cases
Turn a product deck into a launch video: the slides carry the facts, the prompt sets the tone, and the model returns one finished piece with voice-over. Build 30-second ads as one continuous shot instead of stitching three generations. Convert documentation and reports into training videos for teams that will not read a PDF. For short dramas and social stories, the longer timeline plus micro-expression rendering keeps a performance running through multiple beats, and reference mode holds the same character across every scene you generate.
Limitations
Reference inputs, documents, and links live in reference mode only; image-to-video takes a first frame or a first + last frame pair and nothing else. A text prompt is required in text and reference modes. Arena lists no Wan 3.0 entry on its video boards as of August 25, 2026, so there is no independent rank for it yet, only Alibaba's own material. And unlike Wan 2.1 and 2.2, no open weights are announced for this release.
Wan 3.0 vs Wan 2.7
Wan 3.0 doubles the single-pass ceiling to 30 seconds against Wan 2.7's 15, adds 480P output for cheap drafts, and takes input types 2.7 does not have: documents, web pages, reference audio, and a 20-asset reference budget. Wan 2.7 keeps two abilities 3.0 does not expose here: video continuation from an input video and a separate edit route (alibaba/wan-2.7-video-edit). Use Wan 3.0 for long-form, document-driven, and reference-heavy work; stay on Wan 2.7 when you need to continue or edit an existing video.
What Wan 3.0 can do
30 seconds in a single generation
One continuous 30-second action sequence: combat robots move through a ruined city while the camera tracks, cuts, and reframes without the scene resetting. This is the length that used to take three or four separate generations.
Multilingual lip-sync through one performance
A 24-second music video where the same singer raps in eight languages with precise lip-sync, while four characters, outfits, and the rooftop set hold from three reference images and a reference audio track. One request, one continuous performance.
One model, 20 reference assets
Alibaba's Omni-Creation demo runs a 30-second desert story from a wide gas-station establishing shot to a close-up performance, with faces, wardrobe, and setting holding steady across every cut. Reference inputs, including documents and web pages, feed one generation.
A scripted 30-second vertical trailer
A full dark-fantasy trailer in 9:16 from one request: eight scripted shots, two characters and a dragon held from three reference images, and a timed voice-over. The prompt reads like a shot list and the model follows it beat by beat.
Reference details that survive the render
A violinist plays through heavy rain with wet hair, soaked fabric, and instrument detail staying coherent under hard motion and low light. The Pixel-Perfect Consistency demo shows the strict reference control the model applies to characters and props.
Sound design generated with the picture
A stylized warrior draws a glowing blade as water beads scatter, with the audio rendered in the same pass as the frames it belongs to. Voices come back multilingual, and audio from reference inputs stays stable through the generation.
API examples
Call Wan 3.0 from any language by POSTing to /v1/tasks. Full parameter docs live at docs.unifically.com/models/video/alibaba/wan-3.0-video.
curl -X POST https://api.unifically.com/v1/tasks \
-H "Content-Type: application/json" \
-H "Authorization: Bearer YOUR_API_KEY" \
-d '{
"model": "alibaba/wan-3.0-video",
"input": {
"mode": "t2v",
"prompt": "A kitten running in the moonlight, cinematic lighting",
"resolution": "1080P",
"ratio": "16:9",
"duration": 10
}
}'
Successful submission returns a task_id. Poll GET /v1/tasks/<task_id> or set a callback_url on the request to receive the finished result.
FAQs
People also ask
Wan 3.0 is Alibaba's video generation model, released in public beta in August 2026 and callable on Unifically as alibaba/wan-3.0-video. It generates up to 30 seconds of video with audio in a single pass from text, images, references, documents, or web pages.
Yes. Both variants are live, alibaba/wan-3.0-video and the faster alibaba/wan-3.0-video-prime. You can try them in the playground or call them through the API with text-to-video, image-to-video, and reference-to-video modes.
2 to 30 seconds in one generation, double the 15-second ceiling of Wan 2.7. Set the duration parameter to the exact length you want.
Text prompts up to 20,000 characters, a first frame or first + last frame pair in image-to-video mode, and in reference mode up to 10 reference images, 5 reference videos, and 5 reference audio clips, plus a document (PDF, DOCX, PPTX, XLSX) or a web page URL.
Yes, an audio track generates with the picture by default. Set the audio parameter to false when you want a silent video.
Wan 3.0 Prime (alibaba/wan-3.0-video-prime) is the fast variant. It takes the same parameters and modes as the standard model and returns results noticeably faster, at a higher per-second price.
480P, 720P, or 1080P, set with the resolution parameter. Aspect ratio in text and reference modes can be adaptive, 16:9, 4:3, 1:1, 3:4, or 9:16; image-to-video follows the input frame.
Yes. In reference mode, pass a PDF, DOCX, PPTX, or XLSX through file_url, or a web page through link_url, together with a prompt describing the video you want. A slide deck plus one prompt returns a finished video.
